Business cards might be thought of as old school and a thing of the past, but they are still a great way to spread your brand and/or name whether you are at a networking event or chatting to someone in the street.
These pocket-sized promos are a snapshot of your brand, so it is important to make that first impression count. Your business card should reflect the values and tone of your brand. Do you want to represent playfulness and laid-back or formal and ambitious? All of this counts in the colours, fonts, positioning and even shape of your cards.
Though a business card should ideally be kept simple, a lot of thought and fun should also be applied. Keep it consistent by using the same elements chosen to build up your brand such as the colour palette, fonts and imagery. This will benefit by keeping everything tied together and recognisable.
Even though your business card needs to be simple with the contact information and follow the same guidelines as your brand, you can still be creative. Add a little flare to your cards whether that’s through a funky shape, make it textured with raised print or even catch the eye with a shiny metallic gilt edge...the possibilities are endless.
You can even make your card multi-purpose. Is your company one to need appointment bookings? - Add it to the back. Or do you want your customers to return time and time again? - Make it into a loyalty stamp card.
One of the most important aspects of your business cards is the contact information, so the most important thing you need to do before sending it over to be printed is - proof read! Make sure all of your details are correct and all the numbers are in the right order...you don’t want to lose that important clients call because of an accidental typo.