A brochure is a great way to present your brand’s values, services and tone in a nutshell in the form of a pocket-sized booklet. Though some may think brochures are a thing of the past now everything is being digitized, that couldn’t be further from the truth.
Brochures are a huge tool in engaging a new audience, especially when handed out to potential future clients and collaborators at business/industry events, shows and meetings.
Here are a few tips to consider when creating a well-designed brochure for your brand:
What the Objective?
It’s important to know the objective of your brand inside and out.
A brochure is a communicative tool to push your brand’s goals and values to the target audience, so you need to explain and portray the objectives articulately through your copy (text) and visuals.
Who’s your Audience?
It is not only important to know your own brands values and goals but also know who your brand is for. Knowing your target demographic will allow you to discover the best way to attract them and communicate your message to them.
This is similar to when you originally created the tone and language of your brand through colour palette and font choices.
One of the best ways to promote your brand is through word of mouth. So what better way to get people talking than by showing your creativity.
Stand out from the crowd of your competition by trying something different. Whether that is through the visuals you use, the layout or folds you decide on, make your brochure unique to evoke attention. Make sure to also keep it legible and worth talking about.
Use Visual Hierarchy
Make the information you are putting out there as simple and easy to grasp for the readers as possible. Visual hierarchy, such as emphasizing headlines and sub-headers, creates an easy flow that the reader’s eyes will naturally follow, making the experience more enjoyable.
How does it feel?
Not only do you want your brochure to stir certain feelings from the target audience/reader that your brand’s tone and language were created to evoke; but you also want it to feel nice physically.
Use good quality material so print can look its best and your brochure will be nice to the touch.