Events are a great way for an organisation to generate new leads, network with other businesses and even monitor their competition. This post is going to look at the opportunities Exhibiting can provide an organisation and why you should consider them.
If you’re a local business that uses the web to advertise your products or services sometimes attracting new customers can be hard if you don’t have a budget or knowledge about SEO, Google Adwords or know someone who can do your meta tags for a discount making it harder to appear first on search engine results. You shouldn’t be discouraged or disband your online efforts, it’s a great way for expanding your consumer reach even & even the basic for SEO can help you rank higher, but offline promotions may be more useful to you too.
If your target audience consists of people who live in the local area you may consider offline promotions as they possess a lot of opportunities:
- With Exhibition fairs, you have the opportunity to physically interact and build relationships with your potential consumers, they can ask you questions- you can ask them. Sometimes it’s also easier for consumers to purchase from you too as they can also see the product in person and ask questions that may not be included on the website.
- Exhibiting also allows you to built contacts with other businesses too. You may need a supplier/manufacturer for your products and can exchange business cards with the hopes of potentially doing business with each other. E.g if you run a family owned restaurant but finding it hard to generate new customers, a signage company that provides budget banners or A-boards which you could use to attract more visitors may be of use. You can meet a range of people/ businesses that can offer services that may be beneficial to you.
- Analysing your competition:
With a number of organisations also exhibiting at the events, if it’s a themed event e.g Tech or vintage fair or whatever your organisation provides you can find other companies which also provide the same service; instead of feeling ‘threatened’ it can be a great opportunity to analyse your competition look at their branding vs yours. Is it consistent? what about their prices, their business cards or extra things they offer?-Take the opportunity to analyse what you do and maybe could offer.
Ultimately, exhibiting is a great way to get your business in front of possible consumers at one time, it allows you to interact with customers instead of being online via computer screens all the time. Needless to say, it’s also important to use online marketing techniques as it can be another source of income.